Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve purchased... [...]
Archive for the 'Online Video Marketing' Category
You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]
HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities... [...]
Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard... [...]
Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals. HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022. She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them. 1. Lack of time to create video content. Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge. As a result, it’s no surprise that lacking time to create video... [...]
Well-designed ads can help you achieve desired revenue from your investment. When the video is integrated into the ad format, its impact is even better. WordStream contributor Joe Martinez has shared three tricks to create video ad content on a budget. He says, “Here are just a few ways you can get some videos for your next campaigns. Use screen recorders for demo-style ads There are plenty of affordable video editing tools out there to help you with profitable video advertising. For the videos we have on the Paid Media Pros YouTube channel, we use a tool called Camtasia. This software... [...]
Backlinko has published a new guide ‘Video Marketing: The Definitive Guide’ to help marketers improve video marketing performance. The Backlinko team says, “This is a complete guide to video marketing in 2022. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” with video, this guide is for you.” Video Marketing: The Definitive Guide Backlinko [...]
Social Media Examiner has published a new video ‘Video Content Strategy: From YouTube to Short-Form Social’ to help marketers improve their video content marketing. The SME team says, “Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? Learn a strategy that will simplify your video production and result in lots of content you can use everywhere.” Social Media Examiner [...]
HubSpot has published a new video ‘TikTok vs YouTube: Which Is Better for Business?’ comparing TikTok and YouTube for business. The HubSpot team says, “TikTok vs YouTube… which one should you be using for your business? In this video we’re talking all about the similarities and differences between the two platforms when it comes to business. This video will help you decide which one is a better fit for you to start with! Make sure you’re subscribed for more weekly marketing content.” HubSpot [...]
Video content helps you grow your online reach via multiple platforms. With the right combination of creativity and expertise, you can make the most of your video content. Google Ad Manager’s Matt Ross has announced a new set of tools to help publishers maximize the return on video inventory. He says, “We’ve built new solutions in Ad Manager to simplify these processes and save publishers time — helping you automatically uncover new opportunities, manage all your video streams with flexibility and ultimately grow your video revenue. Automatically uncover new insights Ad Manager... [...]