Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals.

HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022.

She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them.

1. Lack of time to create video content.

Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge.

As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc.

One of the best ways to remedy a lack of time to create video content is to have an effective video strategy.”

Top 5 Video Marketing Challenges in 2022 [New Data]

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