Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals.

HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022.

She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them.

1. Lack of time to create video content.

Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge.

As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc.

One of the best ways to remedy a lack of time to create video content is to have an effective video strategy.”

Top 5 Video Marketing Challenges in 2022 [New Data]


You May Also Like These Topics...

Five Tips to Drive Sales, Leads and Web Traffic

Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms […]

Sharing is caring

Using Engagement Data in Your B2B Video Marketing, July 13 [Webinar]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video […]

Sharing is caring

The HubSpot Blog’s 2022 Video Marketing Report [Report]

HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting […]

Sharing is caring

Should I Use YouTube or TikTok for Marketing? [Answered]

Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the […]

Sharing is caring
Sharing is caring