Should I Use YouTube or TikTok for Marketing? [Answered]
Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok.
HubSpot contributor Erin Rodrigue has shared an in-depth analysis on
She says, “Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?
While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. In order to make the right decision, it’s essential to understand their unique audiences, marketing opportunities, and algorithms.
Let’s take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business.
YouTube vs. TikTok: A Head-to-Head Comparison
1. Demographics.
YouTube
With a global user base of more than 2 billion people, it’s safe to assume that your target audience is on YouTube. Let’s take a closer look at its user base.
YouTube holds sway with both men and women, almost in equal measure. Male users account for 53% of its population.”
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