Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too.

Google Ads has published an official checklist for driving online conversions with YouTube ads.

The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve purchased products they found on YouTube.1 Follow these best practices for effective direct-response campaigns on YouTube.

1. Make it easy for viewers to take action from your video

  • Use Video action campaigns to make it easy for viewers to engage with your business on places on and off YouTube.”

Drive sales, leads and web traffic with Video action campaigns

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