Experiential marketing is a form of advertising that focuses on helping consumers experience a brand. It connects them with the brand and tries to develop loyalty. In September 2017, HubSpot shared eight examples of effective experiential marketing campaigns. To summarize the year, Econsultancy columnist Nikki Gilliland has shared the best experiential marketing campaigns of 2017. Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.  The benefits are clear. According to a study by Freeman, over half of... [...]

The latest ‘Econsultancy’ blog post is titled “Nespresso: experiential marketing at its best”. Ben Davis says, “Customer experience is all. This is the mantra being used for digital transformation roadmaps and the theme for this year’s digital marketing trends. One brand that understands customer experience is Nespresso. Here’s a rundown of exactly how the coffee-meets-tech brand provides great CX for its aspirational customers. Kick back, allow me to bring you some creamy opinion in a glass cup“. Nespresso: experiential marketing at its best ‘Econsultancy’... [...]