Everything You Need to Know about Experiential Marketing
Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services.
Ahrefs contributor Fraser McCulloch has published an article on experiential marketing highlighting 22 examples and takeaways.
He says, “Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and other types of marketing is that an experience takes place in “real” life.
The main advantages of experiential marketing include the following:
- Raise brand awareness
- Create search demand
- Create a bond between a brand and its audience
- Deliver authentic in-person experiences
- Capitalize on the fear of missing out
- Boost product or service trial
- Drive sales conversions.”