HubSpot shares eleven examples of great Experiential Marketing campaigns
Experiential marketing is a great way to involve your customers by inviting them to interact with a business in a real-world situation. This form of marketing brings customers closer to your brand.
HubSpot’s Braden Becker has shared eleven examples of effective experiential marketing that have worked well.
Becker says, “Experiential marketing might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked.
When an engagement marketing campaign is event-centric, it’s dedicated less to the type of event — like a concert, festival, conference, etc. — and more to interactions between the brand and the customer. (If you already have an event in the works, check out this guide to adding experiential elements to it.)
These campaigns can take an integrated approach. The primary purpose is to experience a brand in a tangible, offline way, but you’ll still want an online dialogue around it. When you consider that 49% of folks create mobile video at branded events — 39% of which is shared on Twitter — it makes sense to incorporate a digital element. A branded hashtag, for example, can get people talking about the experience”.
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