Experiential marketing is a marketing strategy that involves providing customers with real-life experiences to increase sales, build understanding, and raise awareness of products or services. HubSpot has published a new video ‘How to Use Experiential Marketing to Grow Your Business’. The HubSpot team says, “Ever wonder how some brands inspire such dedicated, loyal fans that become so invested in their product that it becomes an extension of themselves? It’s no coincidence, but rather the power of experiential marketing. In this video, we’ll take a deep... [...]

This is a reminder for an Adweek webinar to be held on November 8, 2022.  Adweek is hosting a webinar ‘Measure the Impact of Your Experiential Marketing: How Just Egg Cracked the Code’ on Tuesday, November 8, 2022, at 1.00 pm EST. The Adweek team says, “Hear directly from Eat Just, Inc. (Just Egg’s parent) director of field marketing Adrian Santos and AnyRoad co-founder and COO Daniel Yaffe, who will discuss their approach to data-driven branded experiences. You’ll find out: How to utilize technology to gather first-party data from a live event Ways to leverage your customers’... [...]

Achieving measurable success in experiential marketing requires strategies that prioritize collecting first-party data. Adweek is hosting a webinar ‘Measure the Impact of Your Experiential Marketing: How Just Egg Cracked the Code’ on Tuesday, November 8, 2022, at 1.00 pm EST. The Adweek team says, “Hear directly from Eat Just, Inc. (Just Egg’s parent) director of field marketing Adrian Santos and AnyRoad co-founder and COO Daniel Yaffe, who will discuss their approach to data-driven branded experiences. You’ll find out: How to utilize technology to gather first-party data... [...]

Social Media Examiner has published a new video ‘Fan Evangelism: How to Create Unforgettable Experiences’ featuring Jesse Cole. The SME team says, “Do you want raving fans? Wondering how to build a fan-first experience? Discover a five-step framework for creating great experiences that your customers and fans will share on social media.” Social Media Examiner  [...]

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services. Ahrefs contributor Fraser McCulloch has published an article on experiential marketing highlighting 22 examples and takeaways. He says, “Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and other types of marketing is that an experience takes place in “real” life. The main... [...]

eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’. In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis. The eMarketer team says, “As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see... [...]