The experiential marketing experience allows marketers to offer a personalized experience to their clients. It helps brands to create lasting experience on the consumers’ minds.

Forbes contributor Steve Olenski has shared three why the marketers should use experiential marketing.

Olenski says, “A Freeman Global Brand Experience Study reports that a third of CMOs plan to devote 21-50 percent of their budget to experiential marketing efforts over the next several years. If the same efforts aren’t already a big part of your brand’s marketing strategy, then they should be, and these three benefits are the main reasons why:

1. Lasting Connections With Consumers

Many of the largest brands have already begun building lasting connections with their consumers through experiential marketing, and the best strategies are those that extend beyond shopping. For example, American Express’s AI tennis game at the 2017 U.S. Open let eventgoers enhance their experience while associating American Express with something besides tickets and souvenir purchases.

Similarly, the NFL uses experiential marketing to make sure ticketholders get their money’s worth in and out of the stadium, especially for big-money events like the Super Bowl”.

3 Reasons Why CMOs Should Embrace Experiential Marketing

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