James Green says, “It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer’s Retail Email Marketing: Benchmarks and Trends in the US, internet users of all ages continue to open promotional emails, welcome targeted messages when shopping and think of email as a preferred channel for interacting with retailers. While you might assume young adults have abandoned email for other channels, checking and sending email is still the leading digital activity... [...]

Leslie Ye says, “Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? Answer: your subject line. Short (40% of all emails are opened on mobile first, where only four to seven words are visible) and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder. Get HubSpot’s free CRM here to start sending customized sales follow-up emails. Just because you’ve... [...]

Monica Montesa says, “When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And it seems like the majority of us fall into the first group, according to Content Marketing Institute and MarketingProfs. In fact, 60 percent of B2B marketers said that producing engaging content was one of their top challenges; meanwhile, 57 percent said they struggled with creating content at a consistent cadence. But for many marketers now, the issue isn’t just a matter of coming... [...]

Jeff Rajeck says, “Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix. Here is one interesting way to do it. Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by IBM. Client-side marketers brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group. One of the three tables discussed personalisation and arrived at an interesting... [...]

Lindsay Kolowich says, “Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone’s inbox. With more stringent laws and increasingly sophisticated spam... [...]

Demian Farnworth says, “Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a lot of looking at your email inbox. But the rest of us aren’t far behind. Kristin Naragon, Director of Email Solutions at Adobe, writes: “On average, survey respondents report using email six hours a day, or 30+ hours a week.” So much for social... [...]

Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data in the article – Email Marketing Chart: ROI from optimizing email for mobile devices – but here’s the punchline: Optimizing emails for mobile is more than three times as likely to generate ROI. If you need data to help justify the budget, resources,... [...]

Leslie Ye says, “You finish the final edit on your first-touch, mass prospecting email. You make sure all your customizable fields are set — first name, last name, and company. You check to make sure you’re pulling in the correct prospects, and then you press “send.” Voila. 653 emails sent out and it’s only 9:05 a.m. The responses are bound to come rolling in and you should land yourself a few nice deals. Right? Maybe in an alternate universe. While it’d be nice if the above strategy actually worked (and certainly make your job a whole lot eaiser), the reality of modern sales... [...]

Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re old pals. Congratulations. You’ve been targeted by automated email outreach — and not the good kind. Email prospecting is clearly a valuable strategy for sales reps. Unfortunately, it’s often poorly managed and poorly customized. Done... [...]

Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.” Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough? John says influence comes from uncovering people’s needs and wants – and delivering value that helps address them. Another great way to avoid sounding like a salesman? Speak as though you’re talking to a friend, human to human. In other words, keep your content personal and aim to solve the problem of each individual you’re reaching out... [...]