Liz Willits says, “In a perfect world, all email services would display emails the same way. There would be no default setting to block images, or funky changes to the color of your text. Nor would you have to worry about your email content getting clipped (we’re looking at you, Hotmail and Gmail). And you wouldn’t have to worry about your subscribers seeing a different (ugly) version of the email you originally designed and sent. But email services don’t display all emails the same way. ☹️ As a result, we must find ways to make sure that our emails will display correctly for all... [...]

Razvan Gavrilas says, “Knowing how to make people read your emails is, partially, science. However unpredictable and unique we are, there are some common traits of our business personas that will most likely answer positively or negatively to different types of stimuli. What you’re about to read is nothing but the math behind our open rates. You’re going to read a few critical mistakes that can be made when creating an outreach campaign and a bonus advanced lesson, in the end, to start spinning your wheel of engaging networks. 1. Failing to Be Personal Enough Which takes me directly to... [...]

Jeff Swanik says, “The best part of a vacation is taking time off from work. The worst part is returning to an overflowing inbox. The same happens when I attend a conference or spend a day in meetings. Looking at my own schedule reminds me that if I email someone and they don’t get back to me in a couple days … that could mean one of many things. As each day goes by, a tiny bit of guilt grows on the person for not getting back to me. When this happens in sales, many sales reps will address the failed attempt and type a detailed email hammering on why that prospect is a fit for... [...]

Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future. What marketing goal could possibly stand this test of time? The answer: connecting with customers. Consumer behavior has evolved, and the technologies available to marketers seem to multiply by the day. But the true purpose of marketing is and has always been to help brands get... [...]

Ben Davis says, “I reviewed the mobile UX of the Wish ecommerce app last week. It’s a platform for bargain hunters and uses lots of tactics to create a sense of urgency. In the week since signing up, I have received seven automated emails (as well as a number of app notifications). Let’s have a look at Wish’s approach. Day three: basket abandonment Below is the second email I received (the first on day one was a welcome email and chiefly for email address verification). It points me towards an item I left in my basket. One slight problem with Wish’s time sensitive... [...]

Bill Carmody says, “Has there ever been a salesperson who closed a million-dollar deal via an outbound email blast? My guess is that the chances this has happened range from slim to none. Author Thom Singer summed it up best in The ABC’s of Networking, when he noted that, “When we shortchange the face-to-face, we shortchange the relationship.” Singer was right, and businesses are following his advice: Despite the proliferation of digital-communication tools in business, in-person events have experienced a renaissance in recent years. In 2015 alone, companies poured $572 billion into... [...]

Lisa Toner says, “As a salesperson chasing quotas month after month, you’ll inevitably spend a lot of your time writing and sending emails. The scary reality, however, is that a shocking 76% of sales emails are never even opened. How are you supposed to sell if you can’t get your prospect’s attention in the first place? Calling leads can be a huge time investment with little return. Reps end up spending their days talking to voicemails instead of demonstrating the value of their product to an interested party. And when you get email right, it can have a huge impact on the entire... [...]

Many beginning marketers have asked themselves that question. And that’s good because it’s a crucial question. Get the answer wrong, and you can waste a lot of money on useless fluff. Even worse, get it wrong, and you very likely will not succeed. Lee Murray, a veteran online marketer of many years standing, has been pondering the question and believes he has the answer, which he includes in his new training, “It’s All You Need”. There are many places online where you can build your business. Murray believes that if you want to start out with an approach that even... [...]

Nikki Gilliland says, “Newsletter subscribers are an incredibly valuable asset for retailers. By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future. As a result – and as our Email Marketing Census highlights – almost three-quarters of companies now rate email marketing as delivering an excellent ROI. But are retailers really using emails to excellent effect? From data capture to saying hello, here’s a look at the email sign-up process offered by a range of online retailers. Let’s start with the best of the bunch. Gap Long... [...]

Kristen Dunleavy says, “Have a growing audience and a solid content strategy? Congrats! You’re on your way to monetizing your business with paid products or services. So how exactly can you make that happen? We talked to photographer Jared Polin, who makes a living from selling his photography guides to his 200K+ email subscribers and 500K+ YouTube followers. In the first part of our case study with Jared, we covered his free content strategy, where he explained his process for creating content and driving traffic to it with email. This time around, we wanted to know how he balances his... [...]