Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI.You can take a closer look at the data in the article – Email Marketing Chart: ROI from optimizing email for mobile devices – but here’s the punchline: Optimizing emails for mobile is more than three times as likely to generate ROI.If you need data to help justify the budget, resources,... [...]

Leslie Ye says, “You finish the final edit on your first-touch, mass prospecting email. You make sure all your customizable fields are set — first name, last name, and company. You check to make sure you’re pulling in the correct prospects, and then you press “send.”Voila. 653 emails sent out and it’s only 9:05 a.m. The responses are bound to come rolling in and you should land yourself a few nice deals. Right?Maybe in an alternate universe. While it’d be nice if the above strategy actually worked (and certainly make your job a whole lot eaiser), the reality of modern sales... [...]

Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re old pals. Congratulations. You’ve been targeted by automated email outreach — and not the good kind.Email prospecting is clearly a valuable strategy for sales reps. Unfortunately, it’s often poorly managed and poorly customized. Done... [...]

Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.”Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough?John says influence comes from uncovering people’s needs and wants – and delivering value that helps address them.Another great way to avoid sounding like a salesman? Speak as though you’re talking to a friend, human to human. In other words, keep your content personal and aim to solve the problem of each individual you’re reaching out... [...]

Ben Davis says, “When it comes to automated email campaigns, many companies are falling short.According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.In even more mediocre news, just 7% deemed them ‘very successful’. So why is email automation such a tricky tool to master? Here are some key findings from the report.Pulling the triggerAutomated emails are triggered by consumer behaviour, but it seems a lot of companies feel comfortable... [...]

Kayla Matthews says, “There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available.Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fulfilled. If someone subscribes to your mailing list, they should get a confirmation... [...]

Anum Hussain says, “The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal.Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right... [...]

Aja Frost says, “The other week, I heard my coworker let out a small sigh. Then, a couple seconds later, he sighed again — this time a little louder. A minute later, he heaved a sigh so massive I couldn’t ignore it.“Everything good over there?” I asked.“You won’t believe the email I just got,” he responded. “I’m forwarding it to you.”When I opened the offending message, I saw nothing wrong with what it said. However, my coworker was clearly annoyed by the presentation: Not only were there spelling and grammar errors galore, but the sender had written several paragraphs... [...]

Shane Barker says, “Email continues to be considered the most effective marketing tactic. It’s also one of the least difficult to execute according to research conducted by Marketing Charts.However, like all other marketing channels, email marketing has its fair share of obstacles to overcome.The good news is that there’s always a solution to these email marketing challenges. Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each.1. Earning New SubscribersA recent report from Campaigner on the biggest email marketing challenges for 2016... [...]

Ayaz Nanji says, “Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.The report was based on an analysis of 118,000 emails sent by Yesmail clients during the two weeks leading up to Mother’s Day in 2014 and 2015. More than 12,000 unique subject lines were included in the data set.Nearly two-thirds of all Mother’s Day-themed emails include subject lines the elicit at least one emotion, the analysis found.The average open rate for these emails is 10.3%, compared... [...]