Jeff Rajeck says, “Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix.

Here is one interesting way to do it.

Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by IBM.

Client-side marketers brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group.

One of the three tables discussed personalisation and arrived at an interesting way in which marketers can implement their customer experience strategy”.

How to optimise your personalisation efforts with segmentation


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