Andrew Werner says, “A recent survey from The Relevancy Group shows that marketing executives view email as the most trusted marketing channel for revenue generation. I work with clients every day that are driving real business results from their email programs. But it’s not as easy as hitting send. The email programs that drive results are the ones that take into consideration the customer’s entire journey, preferences and motivations. That’s why, rather than viewing email as a standalone channel, we need to think of email as a springboard for data-driven marketing and cross-channel... [...]

Ayaz Nanji says, “Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters. More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found. However, mobile clicks accounted for less than half of total clicks for brands that sent no responsive messages; in contrast, mobile... [...]

Daniel Faggella says, “Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, and watch the sales roll in from the night before. The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life of autonomy and abundance. But more importantly, it has given everyone a chance at bat. Good marketers know that building a sustainable web presence is no longer an option — it’s a requirement. For the vast majority of people, affiliate marketing is how they get... [...]

Courtney Eckerle says, “I have two personal email accounts. The first I nigh abandoned when about five years ago in college it became so inundated with spam that I panicked and started over. The experience was essentially the electronic mail version of Fastball’s 90′s hit “The Way.” I just took off and left it all behind me. It seems silly that email could cause so much anxiety that I would call it quits and get the heck outta Dodge — meaning that I even switched email platforms. Now that I’m a full-grown adult of 26, I know that when I have an overwhelming amount of unwanted... [...]

Ben Davis says, “A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes? Here are 10 ways. 1. Make it clear what the user is signing up for There’s a balance to be had between maximising ease of email sign-up and offering the user options for subscription. Giving the user tick boxes to choose from, for example, male or female fashion updates, newsletters or sale alerts, weekly or monthly updates, could potentially decrease conversion of... [...]

Tony D’Anna says, “Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that email is the centerpiece of any good cross-channel program. There are many advantages to centering your marketing strategy around email. Email is the most direct channel, it boasts a higher ROI than any other channel and it helps build... [...]

Jason Moore says, “Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This post started with the line “webinars are great.” But why is that? According to a survey conducted by the team over at the webinar hosting service, ReadyTalk, clients who ran webinars saw 20-40 percent of registrants turn into qualified leads. Think... [...]

Tom Tate says, “We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work? Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels. In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful... [...]

Jack Simpson says, “Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing. But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. A new report from Sign-up.to analysed more than 1bn emails sent through its platform across all sectors and devices to create some email marketing benchmark figures for 2016. In this post I’m going to dig into the report... [...]

A J Agrawal says, “Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale. But getting someone to subscribe to your list is only half the battle. Keeping them on your list and nurturing them like a young plant is how to convert a customer into a fan and a fan into a brand loyalist. These seven emails should form a vital part of your list management techniques. 1. The Welcome Email The welcome email is the first introduction to your list. Ignoring the double opt-in email for a moment, the welcome email is what your subscribers... [...]