Paul Cheney says, “Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How will email marketing evolve between now and the end of the decade?’ That was what Chad White, Research Director, Litmus, sent me in an email when I asked him to comment on a SlideShare he created from Litmus’ Email Marketing in 2020 ebook. In the report, our own Daniel Burstein, Director of Editorial Content, along with 19 other... [...]

Liz Willits says, “If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business. When it comes to email marketing, you probably do it all yourself too. You plan, write and design every email. And unless your emails convert 100 percent of your leads into customers, you might often wonder, ‘How could I improve my email marketing strategy?’ To help answer that question, we surveyed approximately 1,600 small businesses... [...]

Veronica Jarski says, “Emails have the power to wow your customers, but you need to know what kind of emails to send. The following 10 tips can help. One type of powerful automated email is an order confirmation. “When buying online, especially from a site you haven’t used before, there’s always a smidgen of doubt in the back of your mind about whether it’s ‘legit’ or not,” states the following Instiller infographic. “An automated order confirmation with an order number, contact details, and estimated dispatch/delivery details eliminates this... [...]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch? “Hi, My name is John Smith, and I’m a sales rep at Company.” Yup. That’ll do it. While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. Want to sell better? Get HubSpot’s free CRM software here for the sales tools you need. “Hi, I’m a salesperson” encourages readers to hit “delete”... [...]

Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as it brings your website and business into the spotlight. But wait, there’s more! Months after you initially published your perfect blog post, it continues to draw website visits, shares and increased revenue. Why does your perfect blog post have such... [...]

Entrepreneur team says, “Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing Association reported that over half of all marketers they surveyed planned to increase marketing budgets allocated to email as a result of their previous success. So what is it then, in this era of demand-driven social marketing, that continues to make email marketing a core component of... [...]

Ryan Robinson says, “When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy. Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more. However, it didn’t happen overnight. In fact, it wasn’t until... [...]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy. Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service. If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option. This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the... [...]

Zubin Mowlavi says, “Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat lined open or click-through rates, an unsubscribe mass exodus, and — worst of all — emails tagged to funnel directly to your customers’ spam folders (yikes). These are all sure signs that your email campaigns have stopped resonating with your audience and are, instead, starting to offend them. That’s because, while frequency of interaction can build loyalty and brand advocacy, there’s such a thing as being too attentive. And if you’re... [...]

Mike Renahan says, “For the majority of reps, phone and email are the most important tools they have at their disposal. These two communication channels represent the difference between missing quota and exceeding it. But determining the right outreach strategy with these tools can be challenging. For instance, many reps struggle with two fundamental questions: When is the best time to call a lead to maximize connect rate? After how many call and email attempts is it time to throw in the towel? The infographic below from Velocify provides insights on both of these quandaries. Armed with the... [...]