MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”.

Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content?

The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the email and landing page live test“.

Lead Gen: 17% lift in lead capture by including more details in email

MarketingSherpa

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