The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”.

Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away.

But there’s only so much time in the day — you don’t want to spend time on things that aren’t producing meaningful results for your company. What if your newsletter was tanking, but because you weren’t checking the hard data, you kept on doing it? Talk about a lot of wasted time and resources“.

6 Crucial Email Newsletter Metrics You Should Be Monitoring


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