The latest ‘Econsultancy’ blog post is titled “11 easy responsive themes for ecommerce and small business”. Christopher Ratcliff says, “Responsive design isn’t just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free. Following on from David Moth’s article 10 simple responsive WordPress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites. If you run a small business, or are looking to make the leap... [...]

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

The latest ‘Econsultancy’ blog post is titled “Basket abandonment emails: why you should be sending them”. Christopher Ratcliff says, “We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase’. They’re definitely still there, I just checked. As I discussed in my recent article what is retargeting and why do we need it? this very same curtailed ecommerce visit has led to a whole host of retargeted adverts... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “11 Email Subject Line Best Practices to Follow”. Radhika says, “If you’re a regular sender of emails, you know that your subject line is crucial. The right subject line will get more of your emails opened and read. More emails read will lead to more conversions for you. An uninteresting subject line will leave your email unopened, and what good is that to you? The best subject lines are short and descriptive enough for your reader to WANT to open the email and see its contents. Don’t try too hard to stand out in the... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 steps to help you test smarter, not harder”. Amy Tulley says, “2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate. Any missed opportunities or “we should’ve tested that” are in the past. This post will help you with the basic steps to learn how to approach testing in order to test smarter, not harder, when setting up your tests in 2014. Step #1. Develop key performance indicators first Every test begins with an idea on how to make a webpage or email... [...]

The latest ‘Econsultancy’ blog post is titled “Email frequency: how much is too much?”. David Moth says, “How much email is too much email? That is the question. Marketers need to strike a fine balance between staying top of mind and relevant to their customers without overwhelming them or coming across as spammy. The frequency in which companies send email messages varies depending on the industry, business model and time of year, and should also be influenced by targeting and segmentation. Ultimately each company will have their own formula for email marketing, but... [...]

There are a lot of people who don’t know how to write persuasive sales copy. For them, writing a persuasive email is torture. Writing one that actually sells something is almost impossible. Matt Bacak has a solution for you, his Instant Email Swipefile. For the last 9 years, Bacak has been regularly sending email sales letters to his mailing list. They have earned him many millions of dollars. Now, he is making every one of these emails available for you to swipe and use for your own sales. Now you don’t have to labor over a sales letter you need to mail out for your product or an affiliate... [...]

The latest ‘Aweber’ blog post is titled “Big Marketing Resolutions From Six Small Businesses Like Yours”. Rachel Acquaviva says, “A new year is a time to set some goals and try something different. And when it comes to marketing, there’s no better time than right now to plan for the year ahead. Maybe you’d like to develop new content to keep your email subscribers engaged and excited. Or you want to get your blog posts in front of more readers. Perhaps you’d just like to find a little more time to do it all. It can be intimidating to try and figure out where to start or how you’re... [...]

The latest article on HubSpot blog is titled “10 MORE of the Most Remarkable Marketing Campaigns in History”. Rachel Sprung says, “If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember. But quite a few more top-notch marketing campaigns have been executed to near-perfection... [...]

The latest article on  ‘Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]”. Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was... [...]