The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn”. Demian Farnworth says, “It’s the usual story. A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans. He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of“. Why a Legendary... [...]
The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”. Brandon Olson says, “The AWeber team invites you to participate in our first-ever #AWeberHour Twitter Chat Wednesday, January 8, from 3-4 p.m. ET. We’ll be speaking with Joe Pulizzi, founder of theContent Marketing Institute. Joe will be providing insight on what 2014 holds in store for content marketing as well as sharing some New Year’s Resolutions every content marketer should make. The top chat contributor will receive a copy of Joe’s book, EPIC Content Marketing, and an... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “9 Best Social Media and Content Marketing Tips From Buffer″. Baer says, “We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to”. 9 Best Social Media and Content Marketing Tips From Buffer Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest article on ‘Business 2 Community’ is titled “7 Tips To Instagram Photos That Will Get You More Likes (Infographic)”. Mitt Ray says, “Instagram has quickly become a very popular social media. The site already has over 150 million users. Businesses need to get on this network and share photos too. It’s not just enough if you just post photos on Facebook, as if you haven’t heard, young users are leaving it. And one of the reasons as pointed out by this TIME article, by Victor Luckerson, is that people now prefer using different networks for different purposes... [...]
The latest article on Business Insider is titled “Malware Attack Hits Thousands Of Visitors To Yahoo.com”. Paul Szoldra says, “Two internet security firms have warned that hundreds of thousands ofYahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports. In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors – which are served from ads.yahoo.com – were... [...]
The latest article on ‘Business 2 Community’ is titled “20 Amazing Marketing Statistics That Will Drive 2014”. Priyanka Ravani says, “As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing... [...]
The latest article on ‘Business 2 Community’ is titled “12 SEO Experts Weigh In on SEO 2014 Predictions”. Kaila Strong says, “SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments... [...]
The latest article on ‘Business 2 Community’ is titled “5 Steps to Creating Better Content”. Zach Heller says, “Content marketing still gets a lot of attention. And there are many reasons for that. But if you’re a company that is trying to make content marketing work for you and having trouble, you don’t need me to repeat all of the reasons you should stick it out. You want me to give you tips on how to make it work. So here are five easy steps to create better content that will work for you: 1. Track current performance – the first thing you need to do... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]