Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this key money-making machine and focus instead on driving traffic, only to turn potential leads off with poorly designed landing pages. This is a mistake. The first precious seconds someone spends on your landing page determine the success or failure of... [...]

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. “It’s harder and harder to sell free content in exchange for an email address because people are afraid of what you’re going to do with it, what you’re going to do in the sanctity of their email inbox,” he said. Copyblogger... [...]

Bill Sebald says, “In rock n’ roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny – “Let It Be” by The Beatles, “Farmhouse” by Phish, and “No Woman, No Cry” by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked enough to stand on their own... [...]

This is a reminder for Business 2 Community’ webinar on content creation.  Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone... [...]

Joe Pulizzi says, “It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results. The tips below are in no particular order, as they are all worth addressing in some manner: Do a subscriber gut-check: It might be time to look at your subscription database against your customer database. Do you see any differences between those customers who subscribe to your content versus those... [...]

Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]

Roger Katz says, “Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn’t move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental... [...]

Harriet Cummings says, “It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.” An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the person standing in front of us. However, when we’re speaking to an online audience, how do we do that? How do we know the person reading our copy isn’t horrified, offended or (possibly worse) bored? In this article, I’m going to outline... [...]

Diana Urban says, “Whether you’re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it’s important to make your content easy to read. Otherwise, you’ll lose your readers’ attention and they’ll never even get to the end of your post. These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading): 1) Use visual aids. It takes a long time to read a 2,000-word blog post, but less time to read a 500-word post that includes images to explain... [...]

Demian Farnworth says, “In this cold, hard, commercial world, everyone is looking for answers online. We are all “searchers” looking for the best way to solve a problem or satisfy a desire. And we are ruthless … We make split-second decisions about clicking a headline. How does your website look at a glance? If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales”. Master This Storytelling Technique to Create an Irresistible Content Series ‘Copyblogger’... [...]