Baer says, “With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’ “You have to break culture to make culture,” said Mondelez’s Marketing... [...]

Graham Charlton says, “Velocity’s Doug Kessler spoke at the Festival of Marketingtoday on the topic of ‘Insane Honesty in Content Marketing’.  As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice. Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first. Sharing weaknesses and minus points makes the rest of the marketing much more believable”. Why your content marketing should be insanely honest ‘Econsultancy’ Blog  [...]

Charlene Inoncillo says, “We recently began offering free presentations at the Mozplex that we call MozTalks. For those who couldn’t attend the last one, where Rand and Geraldine (the Everywhereist) talked about creating successful blogs, we’ve now got videos online. We hope you enjoy, and that you’re able to make the next MozTalk!“. Videos from MozTalk: Blogger Edition MOZ Blog  [...]

Sonia Simone says, “Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And increasingly, businesses are having a tough time finding the writers who know how to create that kind of content over time. According to some recent research by Content Marketing Institute, the demand for content writers has grown by... [...]

Graham Charlton says, “Sylvia Jensen is director of EMEA marketing at Oracle Marketing Cloud, who will be speaking at at our Festival of Marketing event this Thursday.  I’ve been asking Sylvia about her forthcoming presentation, and her views on automation in content marketing. Can you tell us a little about your presentation at the Festival of Marketing? Every marketer’s goal is to have the right message at the right time for the right person – and when you take into account all the different topics your organisation could talk about, and all the different personas you are... [...]

Richard Baxter says, “A few weeks ago, I attended a breakfast meeting with a bunch of entrepreneurs in the technology, space (yes, space travel), software and engineering industry. I felt so blown away by the incredible talent of the speakers. You know, there are people out there building things, like private satellite networks, bio printing facilities, quantum computers and self-driving cars. I was completely transfixed by the incredibly future facing, innovative and exceptionally inventive group in front of me. I also immediately wished I’d worked a little harder in my twenties“. Developing... [...]

Adam Hansen says, “Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to maximize your marketing’s effectiveness. Some of these differences are obvious and extremely powerful, like the Millennial generation’s preference for video, images and limited text. Another glaring example of this is a person’s preferred way of learning. Some people learn best by taking in audio lessons, others want visual teaching to help the lessons sink in. Others learn better by writing and rehearsing. However, some researchers... [...]

Dan Scalco says, “Many people believe that content marketing is just writing blog posts filled with paragraphs of text. That could not be further from the truth. The “content” in content marketing is defined by anything that can be consumed by the end user. This means all types of media are content – blog posts, videos, graphics. In order to keep things fresh and keep your readers’ attention you will want to create different types of content that stimulates them and gets them engaged enough to share your content which, in turn, will drive more traffic. Here are the five different types... [...]

Courtney Eckerle says, “When author, angel investor and self-described “email-phobe” Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act. From this base, Ferriss decided to create an email program that would drive content from lessons he learned while building up his audience“. Content Marketing: How Tim Ferriss turned his blog into a successful email program MarketingSherpa  [...]

Lee Odden says, “Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially. As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used to drive the search visibility of a web page up, endorsements and mentions from industry influencers can still boost the visibility of a brand. As a result, the trend towards influencer and advocate marketing is on the rise. While SEO and influencer content might seem... [...]