Lisa Toner says, “It’s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year’s company goals and uncover opportunities for moving the needle on next year’s. But when most people run these analyses and calculate next year’s predictions, they forgetabout one crucial thing: market conditions. They’re so focused on internal metrics and results that they miss out on some fascinating, high-level insights. One way to analyze both internal and market conditions is through a content SWOT analysis.... [...]

Dan Brotzel says, “Is it all over for content? Are we all about to drown in cr*p? Are we all in Content Shock? Is the anti-content backlash finally here? Here are 11 perspectives on the great content deluge debate… A vast cloud of blah “I’ve recently been overwhelmed by the sheer amount of jabber in the world: a vast cloud of blah I felt I was contributing to every seven days. “If a weatherman misreads the national mood and cheerfully sieg-heils on BBC Breakfast at 8.45am, there’ll be 86 outraged columns, 95 despairing blogs, half a million wry tweets and a rib-tickling... [...]

Baer says, “I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded a Jay Today episode about Facebook video surpassing YouTube potentially. But in addition to creating and posting the videos as videos, Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay... [...]

Marcus Tober says, “Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s... [...]

Martin Beck says, “Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing a single line of code,” a Livefyre release said. This is another move beyond Livefyre’s roots as a commenting platform. Livefyre Studio appears to borrow some features from Storify, the social aggregation tool Livefyreacquired... [...]

Brian Clark says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others. Sound strange? Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy”. How to Use Content... [...]

Holly Hammond says, “Content marketing is all about who sees your content and how often. But as content marketers, we know there’s more to marketing your content than throwing it out into the universe and seeing what sticks. We have a wide array of platforms, tools and knowledge at our fingertips that allow us to get a little help in rounding out the promotion of our content. But at times, it can seem both overwhelming and overkill to deploy all methods of promotion. What if you could take advantage of all aspects of promotion without overwhelming your audience? Check out how to maximize... [...]

Josh Haynam says, “BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter. In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world. BBC is just the latest in a string of brands having great success running quizzes”. A Handy Guide to Using Quizzes in Your Content Marketing MarketingProfs  [...]

Brittany Leaning says, “It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we’re getting the most out ofeach of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. Would you like to receive 72% more leads per offer you... [...]

Trisha Brandon says, “As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are. And the difference between brands that are doing content marketing well and those who do it brilliantly boils down to one question: is your content being shared, commented on and discussed? And apologies for the tired old phrase, but has content you’ve produced gone viral? At Wednesday’s Festival of Marketing, the CMA explored the issue during a session on shareable content: how to make your content travel further”. A recipe... [...]