‘How to Use SWOT Analyses for Smarter Content Strategies’ – HubSpot
Lisa Toner says, “It’s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year’s company goals and uncover opportunities for moving the needle on next year’s.
But when most people run these analyses and calculate next year’s predictions, they forgetabout one crucial thing: market conditions. They’re so focused on internal metrics and results that they miss out on some fascinating, high-level insights.
One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market”.
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