The latest article on ‘Business 2 Community’ is titled “5 Steps to Creating Better Content”. Zach Heller says, “Content marketing still gets a lot of attention. And there are many reasons for that. But if you’re a company that is trying to make content marketing work for you and having trouble, you don’t need me to repeat all of the reasons you should stick it out. You want me to give you tips on how to make it work. So here are five easy steps to create better content that will work for you: 1. Track current performance – the first thing you need to do... [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on Business Insider is titled “What To Watch Out For From Facebook In 2014”. Jim Edwards says, “Prediction: 2014 will be a big year for Facebook. That’s a truism, of course, because the social network has more than 1 billion members: every year will be a big year for Facebook. Having said that, if you’re interested in how the service will evolve, how the stock will perform, and where CEO Mark Zuckerberg wants to take the app in the future, these are the issues you should keep an eye on“. What To Watch Out For From Facebook In 2014 Business... [...]
The latest post on ‘Mashable’ is titled “The Content Marketing Forecast: 10 Predictions for 2014”. Shafqat Islam says, “2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to demand more and to look forward. 2014 is the year when the content marketing category finally matures and newer players in the space — brands, agencies, startups — help us achieve real scale“. The Content Marketing Forecast: 10 Predictions... [...]
The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014”. Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page Rank Are you lost in Google’s algorithms? Hummingbird: Google’s newest algorithm focuses on searchers. Prior to Google’s Penguin and Panda, search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking... [...]
The latest article on ‘Marketing Land’ is titled “Why Content Strategy Is Foundational To Real-Time Marketing”. Rebecca Lieb says, “When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category. So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang... [...]
The latest article on ‘Business 2 Community’ is titled “5 Tips To Improve Content Marketing After Google’s Hummingbird”. Phil Lauterjung says, “Content Marketing has become even more important with Google’s Hummingbird update. For many years, search engines have ranked your web real estate by matching keywords or phrases typed in a search box to keywords that appeared on your blog or web page. Quite simply, search results were based on the user’s perspective, but Google decided that words can have very different meanings. In late September, Google announced that it... [...]
The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]
The latest article on ‘Marketing Land’ is titled “10 Tips For Integrating Content Marketing Into Your Business”. Mani Karthik says, ““Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing accordingly. In fact, according to arecent report by the Content Marketing Institute,... [...]
The latest article on ‘Marketing Land’ is titled “IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013”. Ginny Marvin says, “According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of 2013, the Q3 numbers put digital ad spending in the U.S. on track to top $40... [...]