The latest article on ‘Business 2 Community’ is titled “5 Tips To Improve Content Marketing After Google’s Hummingbird”.

Phil Lauterjung says, “Content Marketing has become even more important with Google’s Hummingbird update.

For many years, search engines have ranked your web real estate by matching keywords or phrases typed in a search box to keywords that appeared on your blog or web page. Quite simply, search results were based on the user’s perspective, but Google decided that words can have very different meanings.

In late September, Google announced that it had once again revamped its search algorithm by releasing the Hummingbird. The purpose of this change is to more clearly understand how people think and to consider the various meanings of words or phrases use in the search“.

Business2Community.com

Sharing is caring