Return To Home Page
Main Site Navigation
Search This Site
Friday, March 29, 2024

Archive for the 'Content Marketing' Category

‘How to Measure the ROI of Your Blog Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How to Measure the ROI of Your Blog Content”. Eric MacColl says, “ROI from blog content isn’t as obvious as a click to conversion, but its success can be traced in other ways. Return on investment measurements show the cost effectiveness of different marketing strategies. The usual equation is simple: revenue earned from the investment minus the cost of the investment, divided by the cost of the investment. However, for many of us in the content marketing space, focusing purely on a revenue to blog content ratio may... [...]

‘3 Ways to Succeed at Content Marketing’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing″. Baer says, “It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The”. The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing... [...]

‘Why Human-Curated Content Outstrips Computers Every Time’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Human-Curated Content Outstrips Computers Every Time″. Baer says, “Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full”. Why Human-Curated Content Outstrips Computers Every Time Jay Baer’s ‘Convince & Convert’ Blog  [...]

‘Content Marketing: Use Brevity And Images For More Impact’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Use Brevity And Images For More Impact”. Jeff Shjarback says, “In a day and age where the internet is more powerful than ever and content marketing is on the rise, there are more ways than one to make your content truly stand out.  Before taking that first leap into the world of content marketing, it is first important to understand what content marketing is and what it can do for you and your business. The first step to any successful marketing campaign is to understand the marketing type completely.... [...]

‘How to Build a Content Calendar’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Build a Content Calendar (Plus a Free Template for 2014)″. Baer says, “Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a”. How to Build a Content Calendar (Plus a Free Template for 2014) Jay Baer’s ‘Convince &... [...]

‘10 Apps for Better Content Marketing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “10 Apps for Better Content Marketing”. Amberly Dressler says, “Content marketing can take on many forms, but at the end of the virtual day, creating copy or images that understand an audience’s wants and needs and then publishing it in the most targeted way possible, is what impacts a brand’s bottom line. In today’s Social Media Mavens newsletter, discover 10 mobile applications that any content marketer can use for inspiration, organization and distribution“. 10 Apps for Better Content Marketing Website Magazine  [...]

‘Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users’ – Business Insider

The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]

‘4 Useful Tips for Creating Evergreen Content (With Four Killer Examples)’ – HubSpot

The latest article on HubSpot blog is titled “4 Useful Tips for Creating Evergreen Content (With Four Killer Examples)”. Scott Yates says, “Just as the evergreen tree is a symbol of perpetual life, evergreen content marketing uses ideas and techniques that are sustainable and lasting over time. These evergreen marketing campaigns transcend the latest “buzz” by providing long-lasting expertise that users come back to again and again. We have some good examples of evergreen content below, but the gold standard are those companies who build pages that we all turn to regularly... [...]

‘How to Write 16 Knockout Articles When You Only Have One Wimpy Idea’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”. Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good. Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic. But as we all know, writing is often the easy part. The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings“. How to... [...]

‘7 Steps to Using Google+ to Grow Your Company’s Community’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “7 Steps to Using Google+ to Grow Your Company’s Community”. Benjamin Taylor says, “Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay. It’s no secret that Google... [...]


© 2006-2015 Internet Marketing NewsWatch – IMNewswatch.com