Neil Patel has published a new video ‘7 Beginner Mistakes That Are DESTROYING Your Social Media Engagement’ highlighting some mistakes that may harm your social media marketing performance. He says, “Seven beginner mistakes that are destroying your social media engagement. Look, no matter how many followers you have, if you don’t manage to keep them engaged and entertained over time, the results are just going to get worse and worse and it’s going to be hard to recover. Engagement is one of the key factors that pretty much all social media channels use to measure and... [...]

To achieve social media marketing success, you need to keep your audience engaged. You should explore and try the strategies that work to engage your audience. Digital Marketer contributor has shared Shannon Goodell shared an article on improving social media engagement with niche celebrations. Goodell says, “As a business owner or marketer, you probably see a few of these days pop up that would be great opportunities to take advantage of. A bakery can make a lot of use out of National Chocolate Chip Cookie day, but only if they know it’s coming. These holidays are prime marketing opportunities... [...]

A marketing funnel is the path your customers travel through as they comes in contact with your business and make a purchase. Similarly the social media marketing funnel helps you to create your brand advocates. Sprout Social contributor Sarah Aboulhosn has shared some useful tips on creating a social media funnel that helps you to improve your conversion rate. Aboulhosn says, “If social media is a significant part of your marketing strategy, you’ll be able to incorporate social posts into each stage of the funnel. Depending on the platforms you use, you can guide your audience... [...]

The latest article on Business Insider is titled “What To Watch Out For From Facebook In 2014”. Jim Edwards says, “Prediction: 2014 will be a big year for Facebook. That’s a truism, of course, because the social network has more than 1 billion members: every year will be a big year for Facebook. Having said that, if you’re interested in how the service will evolve, how the stock will perform, and where CEO Mark Zuckerberg wants to take the app in the future, these are the issues you should keep an eye on“. What To Watch Out For From Facebook In 2014 Business... [...]

The latest article on Business Insider is titled “Facebook Now Has The 2nd Biggest Online Advertising Business”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being surpassed by No. 2 Facebook and No. 3 Microsoft. Google retains is overwhelming lead at the top with 39.9% of the market, compared with 7.4% for Facebook, which leapfrogged Yahoo based on its growing mobile business“. Facebook Now Has The... [...]

The latest article on Business Insider is titled “Instagram Reveals The Results Of Its First-Ever Ad Campaigns”. Aaron Taube says, “Instagram-owner Facebook announced Thursday that its first four Instagram advertising campaigns were successful in reaching large numbers of users and getting them to remember the brands whose campaigns they saw. In a post published on Instagram’s Business blog, the company said Levi’s four sponsored images reached 7.4 million Americans aged 18-35 over a nine-day period while Ben and Jerry’s four sponsored images reached 9.8 million... [...]

The latest article on Business Insider is titled “Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight”. Jay Yarow says, “In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. The New York Times called it “Zuckerberg’s Law,”a playful homage to Moore’s Law, named after Intel co-founder Gordon... [...]

The latest article on Business Insider is titled “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become... [...]