The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014”.

Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page Rank

Are you lost in Google’s algorithms?

Hummingbird: Google’s newest algorithm focuses on searchers.

Prior to Google’s Penguin and Panda,  search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking for and flooded their content with it.

If you remember those days, a lot of searches would pull up articles that were nonsense, but included the key words you were looking for. Searching lead to frustration because you pulled up sites that appeared on the surface to address your needs, but turned out to be bogus sales sites“.

Business2Community.com

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