The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”.

Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers.

Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral.

Fast-forward to today, and 43% of all marketers have found a customer via LinkedIn in 2013 (Source: HubSpot)—confirmation that geographic barriers are now less of an issue”.

Content Marketing Strategies: Tear Down Geographic Barriers to Sales

MarketingProfs

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