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Thursday, March 28, 2024

‘Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet’ – HubSpot

The latest article on HubSpot blog is titled “Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet”. Kyle York says, “I was recently asked to recount my favorite deal negotiation of my sales career. I can’t name who the client was, due to a privacy agreement, but I came to a few crystal clear conclusions after this deal was completed that could greatly aid those who find themselves at the negotiating table. From price, to payment terms, to contract language, to acceptable use policy, and practically every other facet of the negotiation, this large brand was certainly... [...]

‘5 Real Life Marketing Automation Fails’ – HubSpot

The latest article on HubSpot blog is titled “5 Real Life Marketing Automation Fails”. Laura Hogan says, “We’ve all done it. Written up an email, edited it, sent it to be proofed, scheduled it to send to all of our contacts, then received it in our inbox and noticed something wrong with it. A simple copy error in an automated email is one thing (and maybe I’m prone to more mistakes than most) but I’ve encountered much worse than a spelling mistake”. 5 Real Life Marketing Automation Fails HubSpot  [...]


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