‘Harper Collins: from publisher to creative content business’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Harper Collins: from publisher to creative content business”.
Ben Davis says, “Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood.
In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following:
“We create bespoke content based on products and campaigns for our clients.”
“We work with content, not just books, across print, digital, mobile and more.””.
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