Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way... [...]

HubSpot columnist Meghan Keaney Anderson has shared 10 examples of effective B2B marketing content. Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. The point? No marketing, including content, is uninteresting... [...]

There are several elements that influence the B2B (business-to-business) marketing. From social media to the online advertising B2B marketing has several factors that boost it. Entrepreneur contributor Santosh Kanekar has shared five B2B marketing trends that marketers shoud know. Kanekar says, “While the traditional B2B model was about targeting the B2B buyers and purchase managers, the reality is that today any B2B prospect employs younger managers who research online. Typically millennials, they are digital savvy and they look up the vendor’s digital assets to develop a clear picture... [...]

Marketing Week has published a report titled ‘The fundamentals of B2B digital transformation’. It offers advice on improving B2B marketing. The MW team says, “Digital Transformation is an often misappropriated term but understood correctly it can yield extraordinary results. Including interviews with senior leaders from British Gas, IBM, Fuji Xerox, Ogilvy APAC, Oracle Marketing Cloud and Salesforce and thousands of respondents to a survey, the report looks at the challenges that B2B companies face and how they have responded to digitally transform their business and boost their... [...]

Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. LinkedIn has published a video on ‘LinkedIn Presents the Future: B2B Marketing Edition’ to help marketers know what is ahead for them. We are embedding the video on IMNewsWatch for your convenience. LinkedIn... [...]

Audience matters in any form of marketing. And when it comes to Business-to-Business marketing which deals with marketing of products to businesses or other organizations for use in production of goods, for use in general business operations, a good subscriber base is crucial. Content Marketing Institute columnist Jeff Herrmann has shared three steps to help marketers analyse and understand their B2B audience. Herrmann says, “Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience. If... [...]

In 2017, b2b marketing has been boosted by marketing automation, content marketing, web personalisation, channel integration, social media and mobile. Talking about the future of b2b marketing in the 2018, Entrepreneur contributor Syed Balkhi has shared four trends that we will observe in the coming year. Balkhi says, “The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018... [...]

Econsultancy has shared a list of list of 10 must-have B2B marketing tools to help marketers perform better at the B2B marketing initiatives. Chris Sheen says, “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask. To illustrate the point, there were a whopping 5,381 ‘solutions’ in ChiefMartec’s  annual ‘supergraphic’ showing the global technology landscape. The 2018 version is due to be released soon – and *spoiler alert* – that number is only going to rise. When I was starting... [...]

Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Wednesday, October 25, 2017. The Econsultancy team says, “This webinar will highlight results from Econsultancy’s upcoming report, Digital Transformation in the B2B Sector. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM“. ‘Digital Transformation in the B2B Sector’ Webinar Econsultancy  [...]

Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more traffic to their sites. On how to deal with Google algorithm, Rajeck says, “There is little doubt that organic search, especially from Google, is one of the best ways for B2B marketers to drive traffic to their site. To make this happen, though,... [...]