Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand.

Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids.

But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget.

Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way to do just that.

Remarketing is an underutilized AdWords strategy that has been particularly fruitful for our business-to-business (B2B) clients. Sales cycles and funnels are comparatively longer for B2B than for traditional business-to-consumer (B2C) companies, where building brand awareness, educating the consumer and encouraging potential customers to complete their conversion is exponentially more important.

Before we dig in and explore B2B remarketing campaigns, here is a quick look at the four types of Google AdWords remarketing we’ll be referencing:

  • Static remarketing: Serves display ads to your website and app visitors as they surf their favorite websites”.

Power up your B2B remarketing campaigns with 4 killer tricks

Search Engine Land

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