In 2017, b2b marketing has been boosted by marketing automation, content marketing, web personalisation, channel integration, social media and mobile.

Talking about the future of b2b marketing in the 2018, Entrepreneur contributor Syed Balkhi has shared four trends that we will observe in the coming year.

Balkhi says, “The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well.

Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.

1. Marketing automation.

Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the journey to purchase.

Although the technology is in its early stage of maturity, marketers are pushing themselves to exploit the possibilities to deliver relevant and timely communications to prospects to nurture leads”.

4 B2B Marketing Trends You Can’t Afford to Miss in 2018

Entrepreneur

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