Five B2B marketing trends you need to know
There are several elements that influence the B2B (business-to-business) marketing. From social media to the online advertising B2B marketing has several factors that boost it.
Entrepreneur contributor Santosh Kanekar has shared five B2B marketing trends that marketers shoud know.
Kanekar says, “While the traditional B2B model was about targeting the B2B buyers and purchase managers, the reality is that today any B2B prospect employs younger managers who research online. Typically millennials, they are digital savvy and they look up the vendor’s digital assets to develop a clear picture of the vendor’s offering.
Hence, you as B2B Marketer, if you are talking the researcher’s digital language and making it easier for them to search and give value upfront, then you will rank high in the consideration list of the B2B buyer.
As a B2B marketer, you know that the one who provides the value most has the highest likelihood of getting the sale. Provide the value upfront to the B2B researcher and you have got your foot in the door.
To give this value, you need to go where the millennial researcher is always present: Mobile”.
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