John Chow’s latest blog post is titled “4 Simple Tips To Design A Blog That Converts”. Chow says, “The sole aim of starting a blog is to solve problems. But that’s too vague, because we need to identify the need of our target audience, our readers and everyone that comes to our blog. The truth is that your blog isn’t for everyone. Once you can establish this truth, half the battle of converting the right prospects is won. So, how do you ensure that your blog is converting people?”. 4 Simple Tips To Design A Blog That Converts John Chow’s Blog  [...]

The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]

The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]

Marketo has released an ebook titled “Take Your Email Marketing To New Levels”. The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns. There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don’t exist because what works for one audience won’t necessarily work for another. And because... [...]

eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014”. The eMarketer team says, “What will the digital landscape look like in 2014? Desktop internet and social network usage growth has plateaued as the momentum moves to mobile. Video viewing on digital devices continues to go mainstream with the help of smartphones and tablets. Tablets fuel mcommerce—more than half of tablet users are expected to buy online next year. US Digital Media Usage: A Snapshot of 2014, an infographic report from eMarketer, illustrates key digital media usage trends... [...]

Marketo has released an ebook titled “Email Marketing Metrics that Matter”. The Marketo team says, “It’s no secret that top executives don’t really care about the open rate or click-through rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential. This eBook helps you determine the best use of “traditional” metrics, plus shows you new email metrics that help you measure... [...]

StrongView has released a free guide titled  “Using Social Data to Win at Email Marketing”. The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations. Key Topics 4 Types of actionable social data for email marketing 6 Steps for optimizing email campaigns with social data Technology requirements for harnessing... [...]

HubSpot has released an ebook titled  “An Introduction to Twitter for Business”. The HubSpot team says, “The majority of today’s “traditional” marketers reach their audiences through direct mail, email blasts, and cold calling. While these methods may have worked in the past, now consumers can easily block messages they don’t want to hear. But don’t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. The marketing industry has evolved into an era of social media marketing – an inbound way of getting... [...]

Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”. The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting! This 70 page guide will show you: The right metrics for understanding and interpreting marketing results Why measuring marketing programs is difficult, and how to do it correctly and efficiently Revenue metrics that get the executives’ attention and prove marketing... [...]

InsideView has released a free guide titled “How to Use Twitter for Social Selling”. The InsideView team says, “Learn all of the tools and strategies you need to get ahead of the game using The Ultimate Guide: How to Use Twitter for Social Selling. Our free guide will show you how to build a powerful, personal brand and leverage it to drive hot leads into your sales pipeline. How do B2B companies enable social selling with Twitter in an environment with long sales cycles and traditional sales methodologies? This guide will show you how by covering all of the terminology and... [...]