Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”.

The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting!

This 70 page guide will show you:

  • The right metrics for understanding and interpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard”.

Marketo’s ‘The Definitive Guide To Marketing Metrics & Analytics’¬†eBook

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