Download: Marketo’s ‘The Definitive Guide To Marketing Metrics & Analytics’ eBook
Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”.
The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting!
This 70 page guide will show you:
- The right metrics for understanding and interpreting marketing results
- Why measuring marketing programs is difficult, and how to do it correctly and efficiently
- Revenue metrics that get the executives’ attention and prove marketing ROI
- The critical elements of a marketing dashboard”.
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