Marketo has released an ebook titled “Take Your Email Marketing To New Levels”. The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns. There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don’t exist because what works for one audience won’t necessarily work for another. And because... [...]

Marketo has released an ebook titled “Email Marketing Metrics that Matter”. The Marketo team says, “It’s no secret that top executives don’t really care about the open rate or click-through rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential. This eBook helps you determine the best use of “traditional” metrics, plus shows you new email metrics that help you measure... [...]