Marketo has released an ebook titled “PPC and SEO Made Easy: Optimize Your Inbound Marketing”. The Marketo team says, “If search engine optimization were simple, everyone would rank at the top of the search results! Since that’s not going to happen, make sure your leads are finding you instead of your competitors by having a smart inbound strategy in place. Download this eBook to find out how to optimize your PPC and SEO efforts and improve your inbound marketing channel. This guide will teach you: What SEO has to do with inbound marketing The math involved with SEO and... [...]
Archive for the 'Blogging Tips' Category
HubSpot has released a free guide titled “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimise for conversion, download our new introductory guide. After reading this 48-page guide, you’ll... [...]
ClickTale has released “Giant Book of Form Optimization”. The ClickTale team says, “This book is worth a boatload of money for your business. One of the mostcomprehensive e-books ever written about form optimization is now available for free! Packed with useful insights, tips and advice, this book is a must have for any experts trying to boost form fill rate, increase conversions, leads and lower shopping cart abandonment rate. Here are the top 5 reasons for downloading the eBook: Learn what fields people despise Adopt new tricks to lower abandonment rate Find innovative... [...]
Marketo has released an ebook titled “Graduating from eMaii Marketing to Marketing Automation”. The Marketo team says, “If you’re still not sure about the advantages of switching to marketing automation, don’t miss this eBook. You’ll learn why traditional batch-and-blast campaigns are becoming less effective, and how marketing automation can drive the kind of customer engagement your business needs. You’ll learn answers to the following questions: What is marketing automation? What are the advantages of marketing automation? What can marketing automation do... [...]
HubSpot has released a free ebook titled “The Essential Guide to Internet Marketing”. The HubSpot team says, “Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step. This comprehensive guide will cover the following 8 essential steps to internet marketing success: Defining a keyword... [...]
HubSpot has released a free kit called “Marketing Box”. The HubSpot team says, “Do you regularly plan email campaigns? Or, as it may feel sometimes, cam-pains? We get it. That’s why we’ve invented Marketing Box, a free, virtual package of all the templates, tunes, and training you need to make email marketing fun, efficient, and pain-free. Inside Marketing Box, You’ll Discover: Music to jam to when crafting emails Pre-designed templates to help you lay out emails Sample survey questions to collect the right information from subscribers Pump-up video from... [...]
HubSpot has released a free presentation titled “The Evolution of Advertising”. The HubSpot team says, “You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t exist, and advertising as a profession was unheard of. In this epic, must-see presentation, we explore the history and evolution of advertising to uncover how marketing can break through consumers’ indifference in the years ahead”. ... [...]
HubSpot has released a free ebook titled “Facebook Insights Get a Little Smarter”. The HubSpot team says, “As Facebook continues to evolve at a rapid pace, it is more and more difficult for marketers to keep up with what has changed, and how it affects us. In this short eBook we are covering the most recent change to the Facebook Brand Page Insights tool. Topics covered include: Clear and Simple Metrics Virality Becomes Engagement Rate The Ultimate Score Card A Deeper Insight Into Analytics What It All Means for Marketers Download your free copy to continue learning how you... [...]
HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers? Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]
Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”. The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget? Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems. If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions... [...]