Digital Marketing Depot has released the ‘Enterprise SEO Tools 2013: A Buyer’s Guide’.The DMD team says, “Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market:Who are the key players in SEO platform and tools software?What do you need to look for in an Enterprise SEO software solution?How are recent social media and marketing trends affecting the growth in this market?This 55-page report includes draws from primary and secondary research sources, including interviews with SEO industry leaders:Top-level... [...]

HubSpot has released a Crash Course on the Facebook News Feed.The HubSpot team says, “On any given day, an average Facebook user’s News Feed filters about 1,500 possible stories. But after Facebook’s News Feed algorithm goes to work, only 20% of these stories actually land in the user’s feed. As marketers, it’s our job to ensure the content we post falls into that 20%.To help you better strategize and produce successful Facebook content, we’ve created a Crash Course on the Facebook News Feed. We’ll review the latest changes to News Feed and how its algorithm surfaces... [...]

Marketo has released an ebook titled “Engaging Email Marketing”.The Marketo team says, “Your customers are deluged with information. Are your emails the ones that will stand out? To catch the attention of today’s digital buyer, you need to re-think your approach to email marketing and make your emails more trusted, relevant, and engaging.  Download this comprehensive 150-page Definitive Guide to Engaging Email Marketing to find out:How to keep your email relevant in a multi-channel worldFive key ways to make your emails truly engagingThe latest email best practices... [...]

eMarketer has released an report titled “Digital Video Roundup”.The eMarketer team says, “Video is the fastest-growing of any digital ad format, with marketers attracted to the branding possibilities of video and more consumers watching digital video content each year. Spending is predicted to continue growing robustly in coming years, and by 2017 will account for nearly 15% of all US digital ad spending.To help you understand this increasingly important format, eMarketer has curated the Digital Video Roundup with key trends, statistics and insights. We invite you to download... [...]

HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”.The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult.Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This ebook will teach you how... [...]

Eloqua has released a free ebook titled “Defining the Modern Marketer: From Real to Ideal”.The Eloqua team says, “Download the new BtoB Research Services report to see if your marketing practices measure up to Modern Marketing. BtoB Research Services surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Now you can understand the forces that are shaping Modern Marketing and what successful campaigns use to compete in today’s digital jungle.Download Defining the Modern Marketer: From Real to Ideal to read the findings... [...]

HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”.The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame?Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that your landing pages need to be optimized for every stage of the marketing funnel.To help you build landing pages that... [...]

Marketo has released an ebook titled “PPC and SEO Made Easy: Optimize Your Inbound Marketing”.The Marketo team says, “If search engine optimization were simple, everyone would rank at the top of the search results!  Since that’s not going to happen, make sure your leads are finding you instead of your competitors by having a smart inbound strategy in place.  Download this eBook to find out how to optimize your PPC and SEO efforts and improve your inbound marketing channel.This guide will teach you:What SEO has to do with inbound marketingThe math involved with SEO and... [...]

HubSpot has released a free guide titled “How to Use Landing Pages for Your Business”.The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website.Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimise for conversion, download our new introductory guide.After reading this 48-page guide, you’ll... [...]

ClickTale has released “Giant  Book of Form Optimization”.The ClickTale team says, “This book is worth a boatload of money for your business.  One of the mostcomprehensive e-books ever written about form optimization is now available for free! Packed with useful insights, tips and advice, this book is a must have for any experts trying to boost form fill rate, increase conversions, leads and lower shopping cart abandonment rate.Here are the top 5 reasons for downloading the eBook:Learn what fields people despiseAdopt new tricks to lower abandonment rateFind innovative... [...]