‘Creating and Curating: How to Design a Brand that Acts as a Filter’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Creating and Curating: How to Design a Brand that Acts as a Filter″.
Baer says, “Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”: times when the complexity of our world overwhelms our decision-making ability. When the”.
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