‘Influencer Marketing: How Google Will Change The Game’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”.
Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!
An Emerging Channel
When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they usually kept their efforts “under the radar.” Traditional blogger outreach programs are a good example of this, where brands would give product samples to bloggers in exchange for a blog post or two“.
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