‘Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff”.

David Moth says, “The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action.

In truth there have been a number of similarly effective and timely tweets from brands but Oreo grabs all the plaudits for some reason, probably due to the fact that it coincided with one of the world’s biggest sporting events.

Adidas is one example of a brand that consistently produces effective marketing tweets that give the impression of being off the cuff and reactive to events, even though they were clearly planned ahead of time“.

Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff

‘Econsultancy’ Blog