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Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “A/B Test Finds 55% Increase in Leads When Images Added to Tweets”. Brittany Leaning says, “Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking). As a social media marketer, you can imagine how excited I was to test this out for @HubSpot. All I saw was a gold mine of opportunities for sharing our blog posts, ebooks, templates,... [...]
The latest article on ‘Business 2 Community’ is titled “Free Marketing Ideas Part 10 – Alt Tags and Meta Data”. Zach Heller says, “Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Host a Contest. This Week’s Topic = Alt Tags and Meta Data Search engine optimization, or SEO, is a term you hear a lot of in the digital marketing space. But depending on who you’re listening to, it means different things. At... [...]
MarketingSherpa has released a case study titled “Marketing Automation: Implementation drives $550,000 in net new revenue at Crain’s”. David Kirkpatrick says, “Print media has been a tough business, even for respected trade names. Those challenges were hitting home at Crain’s Business Insurance, a business insurance trade publication. At the same time, there was also an opportunity with the growing importance of content marketing. We often write case studies and how-to instructions on the topic of marketing automation. This case study covers how Crain’s implemented... [...]
The latest post on ‘Mashable’ is titled “Marissa Mayer Will Keynote CES 2014”. Pete Pachal says, “Yahoo CEO Marissa Mayer will give a keynote address at CES 2014. She’ll speak on Tuesday, Jan. 7, at 1 p.m. PT at the annual technology showcase in Las Vegas, which is attended by more than 100,000 people. Mayer’s keynote is part of the show’s Tech Titans keynote series, whose roster includes CEOs from several major tech companies. John Chambers of Cisco, Brian Krzanich of Intel, Kazuo Hirai of Sony and Rupert Stadler of Audi AG are all speaking at CES as well”. Marissa... [...]
The latest ‘Econsultancy’ blog post is titled “Native advertising: what content marketers need to know”. Dale Lovell says, “Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search. Content is everywhere. And with content comes the opportunity for new, exciting, content based advertising models. Enter native advertising. Find out what all content marketers need to know”. Native advertising: what content marketers need to know ‘Econsultancy’ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Retargeting: 5 New Statistics That May Surprise You″. Baer says, “Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out”. Retargeting: 5 New Statistics That May Surprise You Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest MOZ blog post is titled “Top 20 Local Search Ranking Factors: An Illustrated Guide”. Miriam Ellis says, “This year’s Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each”. Top 20 Local Search Ranking Factors: An Illustrated Guide MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “What is paid search (PPC) and why do you need it?”. Christopher Ratcliff says, “Paid search marketing has many names, wears many guises and works alongside many other nebulous terms. Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network. It’s a lot to wade... [...]
The latest article on HubSpot blog is titled “Google “Quick Actions” Put Clickable CTAs in Subject Lines”. Ginny Soskey says, “When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. That took a while — and most of your audience probably dropped off after the first or second step in the process”. Google “Quick... [...]