The latest article on ‘Business 2 Community’ is titled “10 Digital Marketing Predictions For 2014”.Chad Pollitt says, “It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.1. Content promotion will have a seat at the table with content marketing.At present, content promotion is an afterthought for many marketers. However,... [...]

The latest article on ‘The Forrester Blog’ is titled “Snapchat Rejects Facebook’s $3B Bid”.Julie Ask says, “If you believe the idiom “a bird in the hand is worth two in the bush,” then Snapchat believes it will be worth more than $6B to a future buyer – or the public through an IPO. The service is appealing not just for the UI, but also for the limited time the content is stored. That appeals to me as a middle-aged adult let alone a teen with poor judgement who may be applying for college or a job in a few years. We’ve probably all felt awkward at some... [...]

The latest article on HubSpot blog is titled “8 Up-and-Coming Design Trends Marketers Should Know About”.Rachel Sprung says, “Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel.There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign“.8 Up-and-Coming Design... [...]

The latest post on ‘Mashable’ is titled “7 Lessons Every Startup Should Know”.Samantha Murphy Kelly says, “HELSINKI — If you grab a drink with a startup founder, you’ll likely hear a few shared stories, both good and ugly, about lessons learned along the way. Getting a company off the ground is no easy task, especially when looking for funding, but learning from your own missteps (and those made by others) could put you on the path to entrepreneurial success.Startups big and small across northern Europe and Russia met in Helsinki this week for tech startup conference... [...]

Richard FairBairn is re-launching WP Authority Suite Pro. It’s a WordPress plugin that makes it easy to create multi-author blogs.Why do that? Google likes multi-author blogs more than single author blogs, and gives them an edge in the rankings.Fairbairn says that by using this new plugin, you can get other authorities in your niche to provide content for your site at no cost to you. Not only content; they also may provide backlinks to your site.You can benefit from this multiplicity of authors on your blog in many ways. The most obvious is additional high-quality content that becomes... [...]

The latest ‘Econsultancy’ blog post is titled “What will Google’s paid search ads look like in 2014?”.Graham Charlton says, “Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively. The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks.Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Real-Life Instagram Project Filters In Unique View of London″.Baer says, “Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of”.Real-Life Instagram Project Filters In Unique View of LondonJay... [...]

MarketingSherpa has released a case study titled “Inbound Marketing: Tech brand increases online sales 271% with original content and influencer outreach”.Allison Banko says, “Introducing a product or service under the umbrella of a recognizable brand is a luxury. Often, marketers are tasked with launching under a name that’s not well-known in the industry, and if you’re a brand-new name, the incline steepens.Learn how Afinia, a new and unknown company in the space, developed its desktop 3D printer to become a major player in an established industry through a hands-on social... [...]

The latest MOZ blog post is titled “Future SERP: A Glimpse at Google 2014”.Dr. Peter J. Meyers says, “Sometimes, Google seems to be changing so quickly that it’s easy to rush to conspiracies. This post is an attempt to make six data-driven predictions about how Google might change in 2014, including two conceptual screenshots”.Future SERP: A Glimpse at Google 2014MOZ Blog [...]

The latest article on HubSpot blog is titled “The Secret to Sales Success: Timing and the Closed-Lost Opportunity”.Arjun Moorthy says, “In my third year at HubSpot doing business development and sales, I noticed my success rate with deals going up — though I hadn’t changed my tactics very much. Many of the companies I tried to do business with in the preceding two years that went nowhere were now reaching back out to me to do business.While it’s true that I kept in touch with a few of these past opportunities, I certainly wasn’t expecting this... [...]