The latest article on Business Insider is titled “It Costs One Dollar To Get 500 Bots To Click On Your Website”.Richard Feloni says, “Online ad fraud is rampant. We’ve known that for a long time. But it is surprising to find how cheap fraudulent traffic can be, and how some bots interact with video.Digiday spoke with a former publishing executive who admitted to selling fraudulent traffic to advertisers in a “wink-wink-nudge-nudge” sort of way. In his confession, he revealed that his company would buy $10,000 to $35,000 in non-human traffic per day, at... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “Is Your Brand Ready For Social Marketing?”.Janette Speyer says, “The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“.The lines are still blurred. Many brands are not quite sure or comfortable with the loss of control and the messages that are being sent to their consumers, let alone the possibility of negative reactions”.Is... [...]
The latest article on ‘Marketing Land’ is titled “Why It’s Critical To Connect Your Offline & Online Marketing”.Annie Cushing says, “Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a marketer: using Excel’s (hideous) default formatting for visualizations.You’ve seen them … the blue and red charts are particularly unforgivable. Worst of all, sticking with Excel’s default formatted table and pivot table styles can also be discordant, especially if you are a brand with... [...]
The latest article on HubSpot blog is titled “My CPA Can Teach Me About Inbound Marketing? Shut. Up.”.Alan Witberg says, “Truth be told, there’s very little chance that when you meet with your accountant to see if you’re eligible for a Sec 179(d) tax credit that he’ll suddenly whip the glasses off of his head, poke you in the chest with them, and say something like “You know, a few more middle and bottom of the funnel offers on the site and a targeted workflow will get you more leads”.Nuh-uh. Not gonna happen.It’s a pretty sure bet that your CPA won’t be giving... [...]
The latest MOZ blog post is titled “The 2013 #MozCon Video Bundle is Live!”.Erica McGillivray says, “The 2013 #MozCon Video Bundle is here. Enjoy 37 talks (over 19 hours) from inbound marketing experts!”.The 2013 #MozCon Video Bundle is Live!MOZ Blog [...]
The latest article on Business Insider is titled “The New Myspace Is Already Laying Off 5% Of Its Workforce”.Julie Bort says, “Less than a year ago Myspace gave itself a big reboot and became a hub for musicians and artists. But it looks like that reboot has hit some snags.The company is laying off 5% of its workforce, it confirmed to Natalie Jarvey at the L.A. Business Journal.Myspace did not say how many employees this affects but we know it has 284 employees on LinkedIn”.The New Myspace Is Already Laying Off 5% Of Its WorkforceBusiness Insider [...]
The latest article on ‘MarketingProfs’ is titled “Email Open Rates: Truth, Lies, and What to Do About Them”.Karen Talavera says, “In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates, about which much has been written.My goal isn’t only to provide you with a diagnostic checklist for investigating why open rates are falling (though I do provide a checklist), or to hand you a “best-practices” list of what to do to reverse the decline. Instead, I intend to go beyond that by giving you a “reality... [...]
The latest article on ‘MarketingProfs’ is titled “The Most Effective Tactics for Acquiring Email Subscribers”.Ayaz Nanji says, “Some of the most popular tactics for acquiring email subscribers aren’t viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to a recent report by ExactTarget.The report was based on data from a survey of 395 digital marketers predominantly from the United States. Respondents were asked to identify the tactics they use to grow their email lists and then rate how effective they consider... [...]
The latest article on ‘Business 2 Community’ is titled “Spending More Time on SEO Than Adding Value to Google?”.Chris Abraham says, “I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads”.Spending More Time on... [...]
The latest ‘Web Marketing Today’ blog post is titled “5 Easy Email Marketing A/B Tests”.Pamela Neely says, “Testing is one of the secrets to ecommerce success. But if you’re on a deadline or have limited resources, the pressure to get the email message done may outweigh all other concerns.The good news is testing doesn’t have to be hard. There are plenty of simple A/B tests that deliver good results with very little effort. You won’t need an advanced degree in testing methodology or fancy analytics skills. And the best part is the results. These tests have made a major difference... [...]