The latest article on Business Insider is titled “Why Snapchat Would Face A User Revolt If It Tries To Sell Advertising”. Richard Feloni says, “Facebook shocked the tech world Wednesday when it offered to buy Snapchat for $3 billion (that’s three Instagrams), and Snapchat shocked even more when it refused. Then Google was rumored to have considered a $4 billion offer. This suggests Snapchat, the app that allows users to send photos that are deleted after viewing, believes everyone is underestimating its ability to create value out of its fast-growing user base”. Why... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “How to Build an ROI Case for Video Marketing”. Neil Davidson says, “Frame of reference is important to consider in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences. Most marketers will know well the scenario where you research and put together a water-tight business case for your new strategy only for the boss to take the seemingly irrational stance of throwing it out the window. You go home scratching your head with... [...]
The latest article on HubSpot blog is titled “Pinterest Pins Drive 25% More Sales Than a Year Ago”. Ginny Soskey says, “Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit economics of each pin.And even if marketers did want to track success back to individual pins, Pinterest has notoriously... [...]
The latest article on ‘Marketing Land’ is titled “Google’s Broken Promises & Who’s Running The Search Engine?”. Danny Sullivan says, “For two years in a row now, Google has gone back on major promises it made about search. The about-faces are easy fodder for anyone who wants to poke fun at Google for not keeping to its word. However, the bigger picture is that as Google has entered its fifteenth year, it faces new challenges on how to deliver search products that are radically different from when it started. In the past, Google might have explained such... [...]
The latest article on ‘MarketingProfs’ is titled “How to Get an Extra 1,500+ Web Visitors a Day”. Roman Dobronovsky says, “For my sister’s birthday, I was searching for a gift—a Sony phone, the Xperia series. I knew approximately what I needed, but not the exact model. I was surfing from page to page, unable to find what I needed, and at some point I simply lost patience. Why? Because I landed on either the official website’s pages, where they didn’t sell phones, or on the pages of specific phone models, which were not what I wanted. I wanted a whole line of Sony... [...]
The latest post on ‘Mashable’ is titled “18 Tools for Picking the Perfect Domain Name”. Grace Smith says, “Choosing a domain name for your product, service or business can be one of the most challenging steps in establishing your online identity. While it’s important to choose your name wisely, it can be difficult to craft a creative name that describes the essence of your business. Your name needs to be snappy, memorable and successfully communicate something about your business, and because so many top-level domains (TLDs) are already taken, it’s no easy feat. In... [...]
The latest ‘Econsultancy’ blog post is titled “Carter’s responsive website beats all US multichannel competition”. Christopher Ratcliff says, “Carter’s has the only website out of 100 major US multichannel retailers to feature responsive design. The Search Agency’s mobile experience scorecard published this week, highlights 100 ecommerce sites and rates them according to their mobile readiness. Although over ninety companies operate effective dedicated mobiles sites, Carter’s was the only company to achieve full marks in the site format category because... [...]
Shawn Collins’ latest blog post is titled “25 Ways You Can Improve Your Website at Affiliate Summit West 2012”. Collins Says, “This was a conference session titled 25 Ways You Can Improve Your Website from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas. Session speaker: Vincent O’Hare, Owner, Vincent O’Hare Consulting Session description: Top 25 things webmasters should look at when building a site or evaluating their website performance. Attendees will leave with actionable items to improve their sites with easy to implement... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Put Yourself on the Social Map: From Vagueness to Greatness″. Baer says, “Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some”. Put Yourself on the Social Map: From Vagueness to Greatness Jay... [...]
The latest article on ‘Marketing Land’ is titled “Marketing Power Processes: Tracking Email To The Dollars”. Brian Massy says, “This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their contribution to the bottom line visibly and measurably . Ignore Open Rates & Click-Through Rates If there is one theme in our Power Process series it is this: Measure results to the dollars. Open rates and click-through rates don’t give you the true performance of your emails. They also... [...]