MarketingSherpa has released a case study titled “Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content”. Courtney Eckerle says, “After Eventful won E-commerce Best in Show in MarketingSherpa Email Awards 2014, presented by ExactTarget, we interviewed Paul Ramirez for this updated case study about the Web service’s winning campaign, elements of which were described previously in a MarketingSherpa case study from February of last year. Eventful displayed email marketing excellence in not only its solid results, but in creative and... [...]

The latest post on ‘Mashable’ is titled “Yahoo’s New Security Features and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Oxford Dictionaries came to a conclusion on the word of the year: “selfie.” The virual currency Bitcoin reached an all-time high of $900 before leveling out around $650″. Yahoo’s New Security... [...]

The latest article on  ‘Marketing Land’ is titled “Google Adwords Rolls Out New Video Call Support Feature Using Hangouts”. Amy Gesenhues says, “Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the “Video Call” option from the “Contact Us” menu on the Help page”. Google Adwords Rolls Out New Video Call Support Feature Using... [...]

The latest article on ‘MarketingProfs’ is titled “The B2B Marketers Guide to Dreamforce 2013”. MarketingProfs team says, “If you’re a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help! It highlights some of the best B2B events at Dreamforce. For example, Tuesday is already planned for you: 1. Start off the day focusing on “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” at the Palace Hotel, Ralston... [...]

The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: performance based”. Ben Potter says, “Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models. In essence, any paid search program should be performance based i.e. the agency and client should agree the strategy, objectives and KPIs, of which the agency will then be measured against. The distinction in this instance is when the remuneration of the agency is directly linked to the financial performance of the... [...]

MarketingSherpa has published an article titled “What metrics should you track?”. Daniel Burstein says, “What gets measured gets done. But these days, you can only measure so much … so what should you measure? If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization efforts. In this week’s chart, we’ll take a look at what metrics marketers are using to measure the effectiveness of their websites”. What metrics should you track? MarketingSherpa  [...]

The latest article on ‘Business 2 Community’ is titled “The Top Five Social Media Marketing Mistakes and How to Fix Them”. Bill Nixon says, “Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that... [...]

The latest article on HubSpot blog is titled “How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content”. Andrew Dymski says, “Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat. It can be pretty daunting to sit back and think about creating 12-months of content. Sometimes you face creative overload whentopics won’t stop rolling around in your head. Other times it is like trying to draw water from a long abandoned well”. How... [...]

John Chow’s latest blog post is titled “How to Automate Your Facebook Page Posts”. Chow says, “All of us would likely agree that having a strong social media presence in the best interest of building, maintaining and growing a successful online or offline business. I think all of us would also agree that social networking is anything but passive. You need to invest the time and energy to update your pages and profiles on a regular basis. You need to continue providing value to your fans and followers”. How to Automate Your Facebook Page Posts John Chow’s Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five top tips for capturing the Boxing Day opportunity”. Ian McCaig says, “During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales. Last year IBM reported that Boxing Day sales returned to their pre-Christmas peak. Here’s my five top tips for how you can get your ecommerce site ready for this next busy shopping period”. Five top tips for capturing the Boxing Day opportunity ‘Econsultancy’... [...]