The latest ‘Econsultancy’ blog post is titled “Brands over-dependent on SEO and social for content marketing”.Nick Marr says, “There’s a smattering of complacency about content marketing.Many brands are spending a great deal of money on content creation, and then just tagging a few keywords, sticking it up on their site’s blog, repeatedly posting it on Twitter for a few weeks and calling it a day: job done. Quality content needn’t have such a finite shelf-life.With a little creativity content can be re-used and promoted more regularly, for example by creating... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: We Have 25 Million Active Small Business Pages”.Greg Sterling says, “Facebook is announcing today at the Dreamforceconference in San Francisco that it now has 25 million “active” small business (SMB) Pages. This number comes on the heels of a third-quarter earnings call announcement of 20 million SMBs on the site.Facebook’s Director of Small Business Dan Levy told me earlier this week that the change in the number of small business Pages was not a function of adding five million more SMBs in... [...]

The latest article on HubSpot blog is titled “The Definition of Closed-Loop Analytics”.Corey Eridon says, “The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?”Luckily, it’s aptly named, so it’ll be easy to give a succinct definition.Ever wonder what path your customers took to close? Closed-loop analytics tells you“.The Definition of Closed-Loop AnalyticsHubSpot [...]

The latest article on ‘Business 2 Community’ is titled “7 Steps To Creating Great Content”.Krista Magidson says, “On Wednesday, November 6th I gave a presentation at the Torrance Chamber of Commerce called, “7 Steps to Creating Great Content for Your Website, Blogs, Emails, Flyers, and Brochures.” And I want to share my entire Power Point presentation with you”.7 Steps To Creating Great ContentBusiness2Community.com [...]

The latest ‘Econsultancy’ blog post is titled “Five valuable tips for using marketing attribution”.Amy Rodgers says, “In late 2012, Econsultancy published the latest edition of its Marketing Attribution Management Buyer’s Guide, at a time when attribution was a particularly hot topic for marketers.Vendors were furiously marketing their attribution platforms, and there were blog posts galore on the subject. Since then, talking about attribution, particularly in the same breath as the dreaded term ‘big data’, appears to have gone somewhat off the boil.Or so... [...]

Patsi Krackoff’s latest blog post is titled “Why You Should Write Quality Blog Content”.Krackoff says, “Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on whatquality content is.Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clientsonline, you need to write and publish quality blog posts that resonate with your readers“.Why... [...]

Denise Wakeman’s latest blog post is titled “Hootsuite Tips and Tricks – Adventures in Visibility”.Wakeman says, “In this episode ofAdventures in Visibility, Mike Allton ofThe Social Media Hat, and I discussed the powerful social media management tool,Hootsuite.Mike Allton is the “Hootsuite Helper” as dubbed byMark Vangduring the Hangout. He is a Hootsuite Solutions Pro and a Social Media Manager in St. Louis, Missouri.Mike has been working with websites and the Internet since the early ’90′s. He is active on all of the major social networks and enjoys writing and teaching... [...]

Simple Spencer has worked with Ankur S to create this new plugin, WP Freshstart.It lets your refresh a part of your site, or all of it.Here’s what WP Freshstart can do for you:• Creates all of the pages that Google and other search engines love to see (about page, contact page, legal pages, etc).:• Deletes all comments (including spam comments) on your WordPress blog with the click of a button.:• Let’s you “start fresh” by deleting all posts and pages on your site with the click of a button.:• Selects and deselects which “grunt work tasks” you want... [...]

The latest article on ‘The Forrester Blog’ is titled “Are Your Social Marketing Efforts Competitive in China?”.Xiaofeng Wang says, “Too often, marketers wonder whether their social marketing efforts are keeping pace with those of their peers. Marketers in China are no exception. My most recent report, Benchmarking Social Marketing Efforts In China, will help them find the answer and optimize their social marketing strategies.Overall, marketers in China show lots of faith in social media. Thirteen of 22 marketers we surveyed say they will increase their social media budget more... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “5 Tips for Affiliate Marketing Beginners”.Diana says, “So you’ve heard you can make money from affiliate marketing. You’ve even heard you can make lots of money. Just like any other big goal, the first steps are usually the hardest. Should you blog and review products that earn you commission? Will running search engine ads get you out of your day job? What traits will you need to make a career from this industry?There are different ways to get your feet wet with affiliate marketing and”.5 Tips for Affiliate... [...]