The latest article on ‘The Forrester Blog’ is titled “Predictions for 2014: Computing Technologies in the Age of the Customer”. JP Gownder says, “With 2013 coming to an end, it’s time to bring out the crystal ball and make some predictions about 2014. Those who follow Forrester’s research will know that we’re living in the age of the customer, a period in which customer obsession will be the key to winning in all markets. Computing is a critical technology element in the age of the customer: The use of tablets by sales professionals creates richer experiences for prospects... [...]
Archive for the 'Internet Marketing Articles' Category
The latest ‘SEO Book’ blog post is titled “My Must Have Tools of 2014”. Eric Covinos say, “There are a lot of tools in the SEO space (sorry, couldn’t resist :D) and over the years we’ve seen tools fall into 2 broad categories. Tools that aim to do just about everything and tools that focus on one discipline of online marketing. As we continue to lose more and more data (not provided) and the data we have access to becomes a bit more unreliable (rankings, competitive research data, data given to us by search engines, etc) one has to wonder at what point does access to a variety... [...]
Denise Wakeman’s latest blog post is titled “Is Your Business Evolving by Intention or by Accident?”. Wakeman says, “I’ve been thinking a lot about transformation…how my business has evolved over the last year and where I want it to go in 2014. I’m curious to know how you’re thinking about the next year in your business. Do you anticipate growth and transformation? Do you know where you want to take your business? Or, do you feel overwhelmed and confused about what you need to do to get better results in 2014?”. Is Your Business Evolving by Intention or by Accident? Denise Wakeman’s Blog [...]
The latest article on the ‘The Future of Ink’ blog is titled “Top Ten Digital Publishing Posts from 2013″. Ellen Britt says, “This has been quite a year at The Future of Ink…we recently celebratedour one year blog anniversaryand our Alexa ranking dipped below the coveted 100,000 mark. We thought we would celebrate by bringing you ourTop Ten Digital Publishing Articles for 2013,based on the amount of traffic each post received. Enjoy!“. Top Ten Digital Publishing Posts from 2013 ‘The Future of Ink’ Blog [...]
The latest post on ‘ReadWrite’ is titled “How Tech Is Driving The Business Of Instant Gratification”. Selena Larson says, “Instant gratification can’t come soon enough. In 2013, the runaway success of Uber, the service that lets you call a car by tapping your smartphone, has gotten consumers, retailers, and investors thinking about a world where just about any good or service is available on demand. Increasingly, in urban areas, that thought is becoming a reality. This has been a long time coming. You could buy a pizza online in 1994—though you had to disconnect from... [...]
MarketingSherpa team has posted a video recording of the ‘Content Marketing: How MarketingExperiments increased blog traffic by 232%’ webinar. MarketingSherpa team says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was indicated as one of the most difficult, yet most effective, forms of marketing. In this MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Visual Storyteller, both of MECLABS, explained how MarketingExperiments, sister company to MarketingSherpa, saw a 232% increase in blog... [...]
The latest article on ‘Website Magazine’ is titled “Web Trends Small Businesses Need to Know in 2014”. Paul Fu says, “Many technology trends for 2014 have already been deduced based on data and observations from 2013 and prior years. Some areas of focus include smarter TVs, wearable devices like smart watches, personal clouds, better natural language search capability, and revolutionary 3-D printing. Trends can be helpful predictors of where both businesses and consumers will be focusing in the near and more distant futures. Smart small business owners realize their websites are a... [...]
The latest post on ‘ReadWrite’ is titled “The Most Important Apps That Shaped Mobile In 2013”. Taylor Hatmaker says, “As the explosive trajectory of smartphones adoption approaches an asymptote, mobile apps are riding high. Once an unassuming term for a curious, smallish sort of phone program, the app is now king. It’s almost impossible to now imagine otherwise. In this mobile-first era, apps make headlines, precipitate stock slumps and altogether define an industry that didn’t see them coming a mere six years ago when Apple released the App Store. Here is our list of the... [...]
The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 takeaways from 2013”. John Tackett says, “As of tomorrow, 2013 is officially a wrap. I’m not ready to start singing “Auld Lang Syne” just yet though. Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before”. Conversion Rate Optimization: 3 takeaways from 2013 MarketingExperiments Blog [...]
The latest article on ‘Website Magazine’ is titled “5 Resolutions for E-Commerce Merchants”. Allison Howen team says, “A New Year’s resolution is a commitment to doing something differently, typically better, than the previous year. The challenge in making a resolution, however, is keeping it. Oftentimes people pick broad resolutions and set themselves up for failure. For example, making a resolution to “lose weight” is a lot different than making a resolution to exercise for at least 30 minutes a day. This is because losing weight is a process that takes time, and it is easy... [...]