eMarketer is  hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital devices reshaping the way consumers shop? • What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? • What steps can marketers take to make the shopping experience seamless between devices and physical... [...]

The latest ‘Web Marketing Today’ blog post is titled “How Google Hummingbird Affects Website Content”. Pamella Neely says, “At the close of September 2013, during the same week that Google stripped keyword data from Google Analytics accounts, it announced the Hummingbird update. But Hummingbird was no mere algorithm change. It was an entirely new algorithm, a new way for Google to pull search results from its vast database of information on the web. Hummingbird affected 90 percent of search results. That’s a big deal, especially if you consider when Google Panda (another algorithm... [...]

The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”. Dale Lovell says, “Native advertising is set to grow phenomenally in 2014.  The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. There is still a lot of confusion among marketers... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Steps to a B-to-B Pinterest Strategy”. Kunle Campbell says, “Pinterest is irresistible to many marketers. With its image-focused content, Pinterest’s appeal to consumers is widespread. Many B-to-C companies (ecommerce companies in particular) have therefore found success working through Pinterest. But it also deserves to be a go-to channel for B-to-B marketers. In this article I will discuss how to get the best out of Pinterest for B-to-B marketing. Step 1: Research and Prepare Use Pinterest to monitor what your target audience... [...]

The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]

The latest ‘Web Marketing Today’ blog post is titled “Getting Started with Twitter Ads”. Melissa Mackey says, “Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. But Twitter is useful for business news, information, and interaction. Many people, including me, get most of their news from Twitter, since stories often break there first. The interactive nature... [...]

eMarketer is  hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital devices reshaping the way consumers shop? • What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? • What steps can marketers take to make the shopping experience seamless between devices and physical... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]

The latest article on  ‘Marketing Land’ is titled “Creating Fatigue-Proof Retargeting Ads”. Mona Elesseily says, “Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I’ll provide several pointers... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]